The Internet industry is considered as an aggressive marketplace with no shortage of businesses looking to grasp every chance. If you are thinking about creating a presence on the internet, then there is a lot of thinking that needs to be done. Having a correct Domain Name is the most important thing because that will serve as the name or the identity by which you will be known on the web. Selecting an appropriate name is most important aspect for any business because it represents the identity of the business on-line. Before selecting a Domain Name, the user should do extensive research. The user should try to incorporate certain keywords that represent the nature of the business or what exactly does the business deal in. A business owner is always suggested to go for a keyword rich domain, unless your offering has a global demand or is very exclusive. The name should be very easy-to-recall, related to your business and should support your brand. Once the name has been selected the next important step is Domain Registration. This step is considered as the next step in creating a presence on Internet. In fact without registering a domain it is not possible to create a website. A domain once registered does not allow its use by any other user. A registered domain not only helps in setting up an internet site, but also helps in creating a range of similar email accounts that further helps in branding of the company. A registered domain acts as a fixed address of a user and enables him to access information from possible anywhere, where there is an internet connection. There may be a possibility at times that the domain of your choice is already taken up by somebody else. In fact, there are chances that even your second or third preferences are also taken by other parties. In such a scenario, the user may contact the current registrant of the domain. The procedure of Domain Registration is one which requires professional know-how; hence it is always recommended to take the help of a reliable registration company when looking for domains. Before registering a domain through a registrar, the user must ensure that the company he is dealing with is accredited by Internet Corporation for Assigned Names and Numbers or more commonly called as ICANN. So just go out and explore various options before selecting on a domain registrar.